Moz

Rabu, 08 Juli 2026

The hidden risk of content automation no one talks about

Hi Jhone,

There's a version of AI content automation that looks great on paper.

Feed the machine. It spits out content. Your output triples. Leadership is happy.

But here's what often gets overlooked:

❌ Content that sounds polished but says nothing
❌ Factual errors and hallucinations that slip through
❌ Plagiarism and copyright risks
❌ Content that doesn't sound like your brand

Instead of saving time, your team ends up cleaning up AI's mistakes.

The reality isn't whether AI can scale content. It can.

The real question is: Where does AI help, and where does it create risk?

That's exactly what we'll explore with Karla Cook Hesterberg, Director of Content Marketing at HubSpot.

Over the past 10 months, Karla has built and refined HubSpot's AI content workflow. She'll share what worked, what didn't, and the guardrails her team uses to keep AI useful.

You'll learn how to:

• Identify where AI belongs in your content workflow
• Build guardrails that reduce errors and hallucinations
• Protect originality, trust, and brand voice
• Avoid publishing generic or off-brand content

P.S. If leadership is asking your team to "use more AI," but no one has defined what that actually looks like, this session is for you.

Sign up for the webinar

Chima @ Moz

P.S. Can’t make it live? Register anyway, and we’ll send you the recording.

Meet your host:

Karla Cook Hesterberg is the Director of Content Marketing at HubSpot, where she oversees the HubSpot Blog Network and has spent the last decade building one of the most-read content operations in B2B marketing.

360 Park Avenue South, New York, NY 10010 USA

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Kamis, 11 Juni 2026

🚨New webinar: Top AI Workflows for Marketing Teams

Email Top AI Workflows for Marketing Teams - Eric Siu (600x400)

Hi Jhone,

Most marketers use AI every day, but very few achieve consistent results or tap into the full potential of LLMs.

For our next webinar, we’ve invited Eric Siu, founder of Single Grain, to show you the AI workflows his team uses to improve client results and show up in answer engines.

You’ll learn how to:

Develop reusable AI marketing skills over one-off prompts
Accelerate AEO and SEO workflows for content research and optimization
Improve AI visibility through APIs, structured data, and machine-readable context
Use Slack-based autonomous agents to streamline execution
Deploy practical workflows for strategy, reporting, and competitive analysis

Register for the webinar

Chima @ Moz

P.S. Can’t make it live? Register anyway, and we’ll send you the recording.

Meet your speaker

Eric Siu is the founder of Single Grain, an AI-forward growth agency dedicated to driving revenue for businesses. He co-hosts the popular Marketing School podcast and creates consistent AI and business-strategy content on his YouTube channel, Leveling Up.

Senin, 01 Juni 2026

Need help getting approval to attend MozCon?

Hey Jhone,

Need approval to attend MozCon NYC?

Here's a simple way to frame the value for your team:

MozCon NYC is designed to help marketers bring back practical strategies that improve search visibility, content performance, and readiness for the rapidly evolving AI search landscape.

Your investment includes:

✔ Actionable SEO and AI search strategies that can be implemented immediately

✔ Insights from industry leaders actively solving today's search challenges

✔ New frameworks and workflows that can improve efficiency and team performance

✔ Access to peers and experts for networking, benchmarking, and idea sharing

✔ Knowledge that can be shared across your broader marketing team

The value extends well beyond a single day. Attendees leave with ideas, tactics, and resources that can influence strategy, improve performance, and create lasting impact across their teams.

👉 Download the Convince Your Boss Toolkit

We hope to see you at MozCon NYC,

The MozCon Team

360 Park Avenue South, New York, NY 10010 USA

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Selasa, 26 Mei 2026

The full MozCon NYC schedule is here + a limited-time offer inside 🎁

Hey Jhone,

The full MozCon NYC schedule is officially live 🎉

👉 View the Full Schedule

This year’s agenda dives into the future of search and AI, with sessions on scaling AI workflows, building smarter content operations, and preparing your brand for AI-powered search experiences.

If you’ve been waiting to see the full lineup before registering, now’s the perfect time to explore what’s in store.

To celebrate the schedule launch, we’re offering a limited-time discount for the next 7 days:

Use code: NEXTERA to save 20% through June 2

MozCon NYC brings together the marketers, strategists, and practitioners shaping what’s next in search, with actionable insights you can bring back to your team immediately.

Save 20% off your ticket

We can’t wait to welcome you to NYC.

The MozCon Team

360 Park Avenue South, New York, NY 10010 USA

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Senin, 18 Mei 2026

Last chance to ask Mike King & Tom Capper your AI search questions

Hi Jhone,

This is your last chance to register for tomorrow's AMA with Mike King and Tom Capper.

If you’re feeling confused and frustrated with generic AI search advice, here’s an opportunity to hear from the leading voices in search.

Here's what you'll walk away with:

The science behind how AI search works
The myths you need to unlearn about answer engines
Technical SEO tips built for answer engines
Optimization hacks straight from client testing and experimentation

Two of the sharpest minds in AI search, answering your burning questions for one hour.

Register for the webinar

Chima @ Moz

P.S. Can’t make it live? Register anyway, and we’ll send you the recording.

Meet the speakers

Mike King is the Founder and CEO of iPullRank and a two-time Search Engine Land Search Marketer of the Year. He provides cutting-edge SEO strategies for global brands like SAP, American Express, and HSBC.

Tom Capper heads the Search Science team at Moz, where he leads research into the tactics, trends, and data shaping the next generation of SEO. A regular speaker at BrightonSEO and MozCon, Tom is known for data-backed thinking that challenges industry assumptions.