Moz: The hidden risk of content automation no one talks about

Hi Jhone,

There's a version of AI content automation that looks great on paper.

Feed the machine. It spits out content. Your output triples. Leadership is happy.

But here's what often gets overlooked:

❌ Content that sounds polished but says nothing
❌ Factual errors and hallucinations that slip through
❌ Plagiarism and copyright risks
❌ Content that doesn't sound like your brand

Instead of saving time, your team ends up cleaning up AI's mistakes.

The reality isn't whether AI can scale content. It can.

The real question is: Where does AI help, and where does it create risk?

That's exactly what we'll explore with Karla Cook Hesterberg, Director of Content Marketing at HubSpot.

Over the past 10 months, Karla has built and refined HubSpot's AI content workflow. She'll share what worked, what didn't, and the guardrails her team uses to keep AI useful.

You'll learn how to:

• Identify where AI belongs in your content workflow
• Build guardrails that reduce errors and hallucinations
• Protect originality, trust, and brand voice
• Avoid publishing generic or off-brand content

P.S. If leadership is asking your team to "use more AI," but no one has defined what that actually looks like, this session is for you.

Sign up for the webinar

Chima @ Moz

P.S. Can’t make it live? Register anyway, and we’ll send you the recording.

Meet your host:

Karla Cook Hesterberg is the Director of Content Marketing at HubSpot, where she oversees the HubSpot Blog Network and has spent the last decade building one of the most-read content operations in B2B marketing.

360 Park Avenue South, New York, NY 10010 USA

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Rabu, 08 Juli 2026

The hidden risk of content automation no one talks about

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